Marketing in different countries!

For the last 8 days, I was on vacation in Switzerland. While, I was there, I took note of how marketing tactics were quite interesting there. The first thing I noticed was how there were billboards super high in the mountain, and I mean like 10,000 ft up. Switzerland is a very popular country for tourists, but I was still surprised to see the placements of the billboards. I really was not expecting to see them in between a bunch of trees and mountains. We went to The Matterhorn, which is a widely known attraction, most famous for the Toblerone chocolate logo. As we went in the train, I saw 2-3 billboards, obviously advertising other brands, but completely unrelated to any other outdoor activities. Another thing I noticed was how some big American brands have not penetrated the European market...yet. Now don't get me wrong, I saw a bunch of Nike, but as you start going to the less densely populated areas, you will only see European brands. I saw a lot of Hugo Boss, Jack and Jones, and Lacoste. There are designer stores in almost every city. Designer clothes, luxury cars, expensive restaurants, you name it. Like I mentioned, Switzerland is a great tourist area. It has so much to offer from great food to stunning views; it is definitely worth the experience. They have done a great job with their marketing as everywhere you turn, there is a brochure for some activity or the other. I hope to return again someday!

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