Mandira Chenjeri

Data-driven marketing is something that has always interested me. In the business landscape, data and marketing go hand in hand. Data helps marketers make informed decisions, personalize experiences, and most importantly, drive business growth. There are different best practices for data-driven marketing. These include: collection/integration, analysis/insights, and security. Companies have to make sure they have the strategies to collect data from various sources. This ensures that they get a comprehensive view of existing and potential customers. Analysis tools allow companies to analyze customer behavior, purchasing behaviors, and so much more. Segmentation and targeting also falls under analysis. They allow marketers to divide their audience into distinct groups based on characteristics, behaviors, or demographics. Lastly, security is extremely important. Companies should 100% prioritize data privacy and security.  They must adhere to relevant data protection regulati...

The motto of the Digital Summer Clinic is to "fail faster." Now what does this mean? Fail faster is a mentality that helps individuals identify obstacles or setbacks early in a process, rather than later on. This also helps overthinking individuals, like me. For example, I took the Google Analytics certification exam two times, before I passed. Normally, this would eat me up. I would be super hard on myself, as I didn't pass on the first try. Through the fail faster method, I was able to identify the modules that I needed to review more. By using this method, I ended up saving more time in the long run. This can apply to many aspects of our life. Something I am working on is trying instead of waiting. Like Nike says, just do it! This is something I have struggled with my whole life, and I am sure others have to. I have a fear of even trying something, as I am afraid I won't get it perfect on the first try. The fear of making mistakes has held me back from many opportu...

I can't believe week 5 of the internship is done. This summer has been going by way too quickly. This week I had a couple of projects to work on. I got to work directly with the marketing team which was really fun. This project included researching different venues in the Washtenew County for SPARK to hold their events in. This may seem simple, but I had to do a deep dive for many venues as some of the information necessary included cancellation policies, catering, etc. To be honest, I didn't even know we had so many spaces in our community. My second project was sifting through many many folders for an even SPARK is holding. A2tech360 opens up next week for small businesses to sign up for. My task was to include photos to help tell a story to put on the website. I learned a lot and got to explore the events that SPARK has hosted. I submitted that, and am still working on the first project as there are so many places! This week I also had the chance to attend the marketing meet...

For the last 8 days, I was on vacation in Switzerland. While, I was there, I took note of how marketing tactics were quite interesting there. The first thing I noticed was how there were billboards super high in the mountain, and I mean like 10,000 ft up. Switzerland is a very popular country for tourists, but I was still surprised to see the placements of the billboards. I really was not expecting to see them in between a bunch of trees and mountains. We went to The Matterhorn, which is a widely known attraction, most famous for the Toblerone chocolate logo. As we went in the train, I saw 2-3 billboards, obviously advertising other brands, but completely unrelated to any other outdoor activities. Another thing I noticed was how some big American brands have not penetrated the European market...yet. Now don't get me wrong, I saw a bunch of Nike, but as you start going to the less densely populated areas, you will only see European brands. I saw a lot of Hugo Boss, Jack and Jones, a...